In this Article:
How to set up your Roofr Site
💡This setup will compile all of the information needed to build the basics of your site. You update the look, feel, content and details of your site anytime after setup
Choose whether to import info from an existing website or start fresh by selecting I’m new to this
Sign in with your Google Business Profile to pull in your details
Or, enter your contact info manually
Add your business hours
Add the services you offer, type them in or pick from the list
Select the service areas you cover
Upload your business logo
Specify whether it's on a light or dark background
Enter your brand colors or choose from the available options
Add your trust badges
Emergency services, licenses, etc
Fill in your years in business, team details, response promise, and safety certifications
Skip any you want to come back to later
Click Generate my site and give it a moment to build
Answer the questions about your business for more personalization
How to use the Roofr Sites Settings Editor
Click the Settings cog icon to open the settings menu.
Preferences: auto-approve rules for publishing and posts, choose whether addresses are required on forms, and configure SMS compliance.
CTA: Add an external link as your call to action. For example, drop in your Instant Estimator link.
Analytics: Connect your Google Analytics, Search Console, and Business Profile to track traffic and performance, and pull in your business details automatically.
Domain: Configure your custom domain to take your site live. Every domain provider is a little different — check yours for specific setup instructions.
To edit any info from your initial setup, click your logo in the bottom left corner of the editor
Make your changes, click Save
How to use the Roofr Sites Style Editor
Click the Style icon to open the style menu
In Style Families, choose the overall feel of your site
Local Pro, Clean & Sleek, or Skyline.
In Look, select a light or dark background for your site
In Color, enter your brand colors manually or use the color palette sliders
In Typography, adjust the look and feel of your site's text
In Section Editor, customize the layout of each section individually
Use the arrows to toggle between sections
The active section will have a green outline
Use the left and right arrows to explore all style options for each section
Use the spacing tools to adjust the padding above and below each section
Click the Expand icon to preview your site
How to fine tune your Roofr Site
To replace an image, click on it
Choose from the AI-generated collection or upload your own
To edit copy, type a request in the prompt box to open the AI chat
Use the chat to request copy changes across your site
The AI will make the updates and ask you to accept or discard them
Use the chat to add context, details, or accreditations to your pages
The AI will verify facts and follow up if it needs anything extra, like links or ID numbers
Review all edits before accepting
Roofr Sites will always ask before locking in any changes
How to publish your Roofr Site
Once your design is done and you have a domain secured, click Publish
Confirm your domain
You won't be able to move forward without one
At any point in the publishing flow, open the Roofr Sites AI chat for help
Connect your domain to your Roofr Site
The AI will provide recommended steps based on your domain provider
Go to your domain provider's platform and follow the steps to set up your DNS records
Click I've added them when done
Once your DNS records are set up, your Roofr Sites will be connected to your domain
This can take up to 30 minutes, check the box to get an email notification when it's live
Connect to Google Search Console to enable search traffic, keyword ranking, and performance tracking
You may be asked to reconnect to verify your domain
Optionally, connect Google Analytics for deeper traffic insights
Click Finish to complete setup
💡 How to edit your Domain Name Servers in:
💡If you have domain-based email, you will need to perform a DNS backup of your zone files to ensure that your emails will not be impacted when your Roofr site goes live.
How to manage Roofr Sites Reports
Click the Data icon to open your Roofr Sites overview
Use the date dropdown to set your reporting window
The overview page will show key metrics for that period, including leads received and your Google search performance
Click the button to view a breakdown of all leads received
Use the month dropdown to pull up a detailed monthly report, which includes:
An at-a-glance summary
A breakdown of your performance metrics
Details on leads brought in through your site
Updates and changes in your geographical market
Roofr Sites autopilot revisions
Suggestions for improvements going forward
How to use Roofr Sites Autopilot
💡Autopilot keeps roofing websites accurate, relevant, and aligned with homeowner expectations. It scans the web for signals that influence how homeowners shop for roofing services. Based on what it finds, it recommends updates to your website to help keep the content competitive, trustworthy, and aligned with local demand.
You’ll see a notification in the site editor and receive an email notifying you of suggested changes
Click Review My Site
The sidebar will display all pending Autopilot changes
Choose to Apply the Change to move forward, or Discard the Change to skip it
After selecting Apply the Change, the editor will show you the specific updates and where they'll appear on your site
Click the purple View option beside each change to see a before-and-after comparison
After reviewing the before-and-after, choose to Accept the change or Discard
What's Next?