At Roofr, we believe software should be accessible, predictable, and reflect the realities of running a roofing business. For the past several years, Roofrs platform has evolved with that simple mission in mind, building an easy to use platform that works the way our customers need it to.
Today we’re introducing simpler, more flexible subscription plans designed to help roofing businesses grow without paying for what they don’t need.
This article explains:
What changed
Why we made the change
What it means for you
What (if anything) you need to do
📍Why we've updated our pricing
Roofing businesses are managing more complexity, sales cycles are more competitive, operational visibility matters more, speed to close affects revenue. As our customers needs evolve, we are evolving with you.
Roofr has grown significantly over the past few years, and what started as a measurement tool is now a full platform for:
Capturing leads and following up faster
Sending proposals and closing more deals
Managing jobs and keeping teams on track
Communicating with homeowners
Collecting payments faster
As we developed more functionality, our plan structure no longer reflected how businesses use Roofr. As we have grown into a full-fledged CRM, our pricing was still built like a one-off reports company. They were too inflexible, forcing everyone towards the same solution, when that’s not how roofing businesses work.
These new plans offer flexible ways to get everything you need, and nothing you don’t.
💡 What's Changed
1. A new packaging structure: Core subscription plans, plus optional subscription add-ons
We now offer four core plans:
The simplified plans make it easy to choose a solution that aligns to business needs, and the way they work.
Starter
| A low-commitment way to explore Roofr and order measurements.
|
Measure+ Two delivery options to choose from:
| Upgraded measuring with faster report times and premium report features. Best for:
|
Essentials | An out-of-the-box solution to get jobs done, with tools to win work, get paid and stay organized.
|
Scale
| The complete CRM platform to manage jobs, teams, and operations way more efficiently.
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👉 Learn more about what’s included in each plan on our Pricing Page
Optional Add-Ons for flexibility:
Our add-ons are powerful enhancements available on any plan and can be added at any time. This allows you to nail your core workflows, and layer on additional capabilities when your business is ready.
Instant Estimator | Capture, qualify, and quote before the competition picks up the phone |
Roofr Sites | Get a professional AI-generated website without the hassle |
SMS Texting | Get in touch with homeowners faster and never miss a follow-up Automate your outreach and follow ups with texts automatically sent when a lead comes in, a proposal isn’t signed, or any job update. |
2. Pricing has been updated
While some plans are priced higher than before, they now include capabilities that previously required separate tools or manual work.
This reflects:
A more capable product that supports more of your daily operations
More functionality is included directly within each plan
Continued product development and ongoing improvements
Our goal is to keep the platform accessible, reliable, and sustainable long-term. As always, you are in control and you can change your plan any time.
Our team is committed to helping you find a solution that fits both your needs and your budget and are always available to walk through options or answer questions.
You can view full pricing details on our Pricing Page
3. Annual contract options are now available
We’re introducing annual subscription options for all plans and add-ons.
When you choose an annual subscription, you receive a discounted rate (approximately 15%) compared to month-to-month pricing, with the year paid upfront.
Monthly plans aren't going away. You will always have the option to go month-to-month with us.
🔒 What's not changing
We want to be very clear about what is not changing:
Flat rate subscription billing
Pay-as-you-go Measurement Report billing
The cost of Measurement Reports
Any account settings, current jobs, and history are not affected
Data ownership
The same award-winning team and access are not going anywhere.
💬 Talk to us 24x5 about anything.
We also remain committed to hands-on customer support and account management. There is no change to account configuration, training, or daily support channels.
🤝 What this means for existing customers
Existing customers are being migrated to the new plans over the next few months.
You will receive at least 30 days’ notice before any changes apply.
No action is required unless you are contacted directly. As always, you’re welcome to reach out with any questions.
🚀 What this means for new customers
If you’re evaluating Roofr today, you’re already seeing the new structure.
🛠️ Not sure which core Roofr Plan fits your business?
Roofing businesses don’t all look the same and they don’t grow the same way.
This gives a quick look at what plan might be right for you based on your current needs.
Compare Plans
Your business today looks like… | Best plan | Why it fits |
Just getting started or solo | Starter | Start measuring, capturing leads, and quoting without committing |
Just need measurements | Measure+ | Faster measurement reports and premium features is the first step to more work |
Small, active sales-focused business | Essentials | Sell jobs and manage work without added complexity |
Established or growing operation | Scale | Run day-to-day operations across people, jobs, and systems |
See full plan details on our Pricing Page
❓Frequently Asked Questions❓
Do I have to do anything to get access to my new plan?
No, your account will be automatically updated to your new plan without any disruption or action needed from you.
When will my plan change?
We transitioned existing customers to the new plans in phases throughout March, April, and May 2026.
Your plan will update on your regular billing date.
You will receive at least 30 days’ notice before any changes take effect.
This will also be based on your billing cycle. That means if you haven’t received an email yet, it’s likely because your billing date hasn’t reached the notice window. If you’d like to speak to someone before then, you can reach out to [email protected] or your Account Manager at any time.
Where can I find my billing date?
Your billing date can be found under the subscription page under settings. This will show you which plan you’re on and your next billing date.
Can I change plans later?
Yes. Plans are designed to grow with you, so if your business changes, your plan can too. Once on your new plan, you can log in to your Roofr account and go to the subscriptions page under settings. From there, you can make changes to your subscription.
Can I opt out and stay on my old plan?
No, legacy Roofr plans are being retired, and all accounts are being moved to our new plans. We’ve worked to move customers to the new plans that best match their existing subscriptions, but if you want to explore other plan options, you can review the new plans in detail on the Pricing Page or reach out to your account manager.
What if I’m not sure which plan fits me?
That’s understandable. Our team of experts can help you figure out which plan is right for you based on your current situation and your long-term goals. Reach out to [email protected] or your Account Manager, and we’ll help tailor a solution to your business.
Are there any changes to Roofr Measurements pricing?
No, Roofr’s Measurement Reports continue to be pay-as-you-go, with each report order paid for individually. Roofr Reports at $19 on our Pay-As-You-Go plan and $13 on any paid subscription plan.
Report pricing is separate from our monthly or annual subscription plan pricing.