Skip to main content

How to manage your Instant Estimator

Learn how to set up and use Roofr’s Instant Estimator. Offer homeowners approximate costs in seconds and capture their information.

In this article:


How to manage your Instant Estimator

  • Click Add New Instant Estimator to begin

  • Give your estimator a name that describes how it'll be used

  • Review the default questions your customers will see

    • Every estimator starts with a:

    • Get started page, address, slope and multi-story selection, and contact page

    • Address, slope, and contact form fields can't be removed

  • Add, edit, or rearrange any additional questions, then click Save

  • Click Back to your estimator to continue setup

  • Add your material options one at a time

    • For each material, enter the name, and your cost for low, moderate, and high-sloped roofs

  • Optionally add a multi-story surcharge, custom images, and an edited description for each material

    • Click Save for each

  • In Pricing Settings, configure:

    • Which materials are available to customers

    • Whether pricing displays in square feet or squares

    • The price range shown to customers

    • Any financing options

  • Select the owner for job leads coming in from this estimator

  • Choose the point of contact and the heading your customers will see

  • Add an optional scheduling link so customers can book a meeting directly

  • Toggle on any additional content you want included in the estimator

  • Click Preview to review your full estimator flow before publishing


Customizing Your Instant Estimator

  • Button colors in your Instant Estimator are drawn from your brand color

    • To update them, go to Settings → Profile & Branding → Brand color

  • You can make the phone number field optional for customers

    • To do this, open your Instant Estimator settings and go to Manage questions → Contact form → Edit

  • Select your Price Rounding options in the settings tab:

    • Round automatically

    • Round each result to the nearest $50


Publishing your Instant Estimator

When you’re ready to go live with your Instant Estimator;

  • Toggle on Mark as Published

You’ll be able to:

  • Copy and share the direct link

  • Download a QR code for marketing materials

  • Get the code to add a widget on your website

Did this answer your question?